There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.
– John Ruskin
The Crush Your Funnel blog was founded by Dan Goldsmith, an accomplished entrepreneur and passionate advocate for highly efficient, customer-friendly sales and marketing systems that drive long-term growth and profits.
Dan says that building businesses is in his blood. He started his first business at the age of 8, making $35 an hour, and has never looked back. Over the years he has founded and scaled several businesses while earning both a BA in Psychology and a marketing-focused MBA from the Robert H. Smith School of Business at the University of Maryland.
Dan’s largest venture to date has been X-Laser USA, a company he founded to fill a gap in the high-powered laser manufacturing industry. Lasers are highly regulated by the US Food and Drug Administration, and Dan saw an opportunity to break into the U.S. market with a new way of thinking about how to build and grow such a business.
Blending a strong understanding of consumer psychology with data-driven decision making, Dan and his team grew X-Laser from nothing, to become the dominant high-powered demonstration laser brand in the United States. X-Laser earned multiple patents for laser technology, 56% domestic market share, and more FDA regulatory approvals than all other similar firms on Earth, combined.
After having a successful exit from X-Laser, Dan began marketing strategy consulting with an emphasis on helping home services and technology companies transform their marketing operations. The Crush Your Funnel blog is a first step at sharing new thinking with companies that want to leverage his unique, customer-friendly sales and marketing strategies to drive efficiencies, and long-term profits, throughout the funnel.
In addition to his consulting work, Dan also teaches masters level courses in marketing strategy, marketing management and technology marketing at the Robert H. Smith School of Business at the University of Maryland.